Ten years building commercial engines — sales, partnerships, go-to-market.
Chief Business Officer at Stasher, where that's meant taking the network from a few hundred partners to over 10,000 across 75 countries. Alongside that, I talk to a small number of founders and commercial leaders each year about the same problems: building a sales motion, structuring partnerships, and figuring out go-to-market.
Founders and companies usually struggle with
Not a fixed service menu — just the areas that tend to come up.
Sales motion
What a rep's day should look like, how to structure outbound, what's worth automating, and when to hire rather than automate further.
Partnerships & BD
Finding, negotiating and managing partners at scale — from first agreements to enterprise accounts — including the supply-side playbooks specific to marketplaces.
Go-to-market
Sequencing and resourcing a new market, vertical or channel launch, and what early signals are actually worth watching before doubling down.
GTM automation & outbound systems
Email and LinkedIn automation at scale, list building and data scraping, enrichment, and the agentic workflows that let a small team run outbound like a much bigger one.
Ten years at one company, four commercial roles
The context behind the advice — supply strategy, partner negotiation, RevOps and automation, seen from each stage of growth.
Mostly an operator, occasionally useful to talk to
I've spent the last ten years inside one company's commercial engine — as Country Manager, Head of BD, Global Business Director and now Chief Business Officer. Whatever perspective I offer comes from having actually run the thing: building Stasher's partner network from a few hundred to 10,000+ across 75 countries, and the RevOps and automation layer that let a lean team keep up with it.
Outside Stasher, I'm a Partner & Angel Investor at AJO Syndicate, backing early-stage founders and helping make S/EIS angel investing accessible to more people — which keeps me on the other side of the table often enough to remember what growth actually looks like from a founder's seat.
AJO Syndicate
Partner & Angel Investor, 2022 — present. Backing early-stage founders and opening up S/EIS angel deals beyond the usual network.
Education
SDA Bocconi for Growth — Business Administration & Management. Sapienza Università di Roma — Web & Digital Advertising.
Happy to have a conversation
If any of this overlaps with something you're working on — sales, partnerships, go-to-market — send me a message on LinkedIn. No pitch, just a conversation.